- Access COCA: Register or log in to the COCA website to start your research.
- Research Question: Consider how the prominence of “Pizza Hut” and “Chipotle” has changed over time and what this might suggest about their impact on American culture. You may alternatively compare other restaurants or stores.
Pizza Hut and Chipotle have a difference in prominence. Pizza Hut was more relevant in the 1980s and 199os than it is now. Chipotle has become more relevant over time, with the start of people, especially Americans, to eat less greasy fried foods.
- Data Collection:
- Perform separate searches for “Pizza Hut” and “Chipotle.”Record their frequency of mention by decade (1990s, 2000s, 2010s, 2020s).Note any significant trends or patterns, especially in relation to each other.
Pizza Hut: 90s: Dominant in the fast food industry. 2000s: Competitors arise, mentions decline. 2010s: Declines further, marketing less effective. 2020s: remains low, focuses more on digital ordering and online delivery.
Chipotle: 90s: rarely mentioned, was a new business starting in 1993. 2000s: Chipotle began to expand rapidly, the business grew to 500 stores. 2010s: Fast and high leader in fast food, mentions increases. 2020s: Chipotles mentions remain huge, with wide spread popularity.
- Analysis:
- Analyze the data to identify trends in the usage of “Pizza Hut” vs. “Chipotle.”
- Consider factors like changes in dining habits, brand expansion, or cultural shifts.
- Report:
- Write a concise paragraph (and post) that included.
- Introduction of your research question.
- Summary of your methodology and data collection process. In other words, how did you search.
- Presentation of your findings with supporting data. Provide some specific numbers and/or visuals.
- Discussion of the implications of your findings.
- Conclusion reflecting on the cultural significance of these trends.
- Write a concise paragraph (and post) that included.
COCA’s research on Pizza Hut and Chipotle shows a clear relevancy issue between the two. In the 90s, Pizza Hut was widely talked about, while Chipotle was just beginning in 1993. Pizza Hut’s popularity began to decline, while Chipotle was rising. I do not think Chipotle had an affect on Pizza Hut’s popularity because they are serving different things. Pizza Hut has more competitors within the pizza business itself. Chipotle is considered a “healthy option” for many people who eat there, so that has some effect on unhealthy fast food places. PIzza Hut’s frequency of being mentioned declines and then rises, but Chipotle’s remain on the rise.
- Presentation:
- Prepare and include at least one graphic (bar chart, line graph) the illustrates your findings. Think of ways AI can help you do this. ChatGPT (without plugins) can’t do this directly, but probably could give you ideas. Google Sheets/Excel are obvious jumping off points.
